Millennials don’t want Diamonds Since the 1940s, the diamond industry has hitched its wagon pretty solidly to the wedding industry. Since De Beers’ famous “A Diamond is Forever” campaign, diamond engagement rings became the choice of brides to symbolise the life-long commitment that marriage is meant to be. As the generation of millennials has reached the age when previous ones have started to settle down and marry, they showing that they are making vastly .
Karl Lagerfeld’s range of designs over the span of his career have included light up shoes for Chanel and chic designs for Coca-cola. His latest project however, brought him to a realm of design he’s not too familiar with – engagement rings. “I had never done a ring for that occasion,” Lagerfeld admitted. “It was kind of a challenge.” Lagerfeld’s new collection in collaboration with jeweller Frederick Goldman debuts at the end of the .